YouTuber Amanda Ensing, known for lifestyle and beauty videos, found herself feuding online with a bunch of beauty influencers after sharing her thoughts on the US Capitol riots on 6 January.
A Christian lifestyle influencer claims she has been “dropped” as a paid partner by beauty retailer Sephora because of online backlash for openly voicing her political and religious views.
Amanda Ensing shared a video on Instagram on Sunday in which she called out the brand for its “disgusting” treatment.
The beauty influencer, known for her openly-voiced conservative-leaning views, regularly posts beauty and lifestyle videos.
However, as she shared a sponsored YouTube video recently, where she listed her favourite skincare products from Sephora, she was stunned to shortly have the beauty care firm reach out to her, demanding she take it down.
Furthermore, she was aghast to discover that Sephora was responding online to those who were criticising the influencer, and “slandering her” for her views.
The online backlash targeting Ensing came after comments she made online about pro-Trump supporters storming the Capitol on 6 January.
Amanda Ensing had gone on Twitter on 7 January to decry, in her opinion, the broadly-voiced hypocritical approach towards riots and protests by Black Lives Matter (BLM) and the protesters who breached the capitol.
#BoycottSephora had even begun to trend online after Ensing shared her paid-for Sephora video, with critics of her views posting outraged comments on the brand’s social media and questioning its ties with the influencer.
Sephora responded to one user on Instagram, saying:
The “attack” on her personal views enraged Ensing, who has since fought back, showing a clause in the contract she signed with the makeup brand. According to it, the deal could be terminated only for spreading “hate speech or violence”.
Earlier, the influencer had apparently asked Sephora if her views would be protected.
The beauty brand responded by informing her that “Sephora and rewardStyle respect differing views and this would only ever be referenced in extreme situations such as violence or hate speech”.
Insisting that she is being silenced just because of her conservative views, the influencer said in her video on Instagram:
Ensing added she has hired a legal team to fight her case and is demanding Sephora pay her for the video she made for them.
In response, Sephora said in a statement, quoted by MailOnline:
Sephora denied claims the company had attempted to “silence” the influencer, adding they had not had any direct contact with Amanda Ensing or her legal team.
Sourse: sputniknews.com
