BYD Song Plus crossovers were most often registered as gray. / Depositphotos
Once again, the gray color took the lead as the most preferred among fresh passenger vehicles in Ukraine. Based on the outcomes of the initial trimester of the year, this hue emerged as the top pick for newly retailed automobiles, capturing 34% of the overall sales volume.
Delo.ua delivers this data, citing insights from Ukravtoprom.
The BYD Song Plus crossovers saw gray as the most frequent choice for registration.
Following closely, white secured the second spot in terms of popularity. It was favored by 30% of individuals acquiring new vehicles. The Renault Duster stands out as the most commonly registered model in the white color category.
Occupying the third position in the rankings is black, which was the choice of 17% of new vehicle proprietors. The Toyota Land Cruiser Prado claimed the top spot among black automobiles.
Approximately 6% of those buying new cars were drawn to blue vehicles. The Audi Q4 was the most recurrently picked vehicle in this shade by Ukrainians.
Rounding out the top five most in-demand colors is green, encompassing a little under 6% of the market share. The Renault Duster once more led the charge among green cars.
It’s worth mentioning that in September 2025, the Ukrainian market for new passenger vehicles achieved its highest point in the past year. Throughout the month, over 6.8 thousand new cars were bought.
