Mark Zuckerberg wants you to know there’s a button for you to decide which of your friends sees photos, messages, news and articles you share on Facebook. He’s not ready to talk about how or if you can solve that advertisers and marketers see when you log in to Facebook in the first place.
The 33-year-old founder, Chairman and CEO of Facebook has returned to Congress on Wednesday to answer various questions about their social media platforms before the Committee on energy and Commerce chamber. Among the many issues on the agenda were the issues of ownership and access to data and rights to privacy. Scandal in Cambridge Analytics put emphasis on the exchange of data on Facebook.
Lawmakers repeatedly asked if users can control how their data is passed to advertisers, developers, and other third parties. Zuckerberg repeatedly returned to explain how they can decide what their fellow Facebook users can see.
That does not answer the question. There are two kinds of privacy issues for Facebook: what people share with other people, and another is because they share with advertisers and other third parties in exchange for a Facebook at all.
But Zuckerberg constantly dodged the question about advertisers, to mention that users share. You want to know what Nordstrom sees, so that the particular jumpsuit just keeps appearing on your news feed? Zuckerberg would explain how to keep your boss to see your Instagram posts with your “sick day.”
Legislators want to know one thing. Zuckerberg wants to talk about something else. On repeat.
“A hundred billion times a day in our services when people go to share content they choose who they want to share it with the affirmative,” Zuckerberg said Senator ed Markey (D-mA) at the meeting on Tuesday, the Senate.
Question he had the answer, was whether Facebook should, by law, must obtain permission to sell or share user data.
“Every time someone wants to share something on Facebook, you come to the application, then he says: ‘what do you want to share?’” Zuckerberg said representative Joe Barton (R-TX) on the hearing of the Committee on energy and Commerce house on Wednesday.
Barton was asked about what information Facebook shares with third parties about people under the age of 18 years.
“Every time a person wants to share something on Facebook, they actively go to services and choose what they want to share a photo, write a message to someone, and every time there’s a control right there, not buried in settings somewhere, but then when they post about who they shared with,” said Rep. Bobby rush (d-Il).
The question was about why users go to privacy settings and safety in Facebook.
Zuckerberg talked about the same thing, when Rep. Michael Burgess (Republican, Texas) was asked about that in the Facebook terms of service in, and when Tuesday, Senator Orrin hatch (R-Utah) asked what legislative changes he thinks would help solve the problems exposed in Cambridge analyst scandal.
“Every piece of Content you post on Facebook, and you have full control over who sees it and how you share it, and you can remove it at any time,” Zuckerberg said Luke. “So every day, 100 billion times a day, people come to one of our services, and to post a photo or send a message to someone, because they know what they are, what and who they say it’s going to go going to be the one who sees the content.”
We get it. But it is much more opaque how Facebook shares data with marketers, advertisers and others to help them sell us stuff, and the fact that the developers knew about us when we use Facebook to sign in to their apps.
Facebook does not sell your data, but it is profiting from you
Zuckerberg said several times that the company does not sell user data. But this does not mean that it does not profit from it.
The business model of Facebook, as the Executive explained that it is working, and he does it, allowing the company to target individuals based on their information. Facebook allows users to share a particular piece of data and after this data becomes shared, it is often used for targeting. Recently recode’s Kurt Wagner explained how it works:
Facebook also allows a business to collect your data If you give them permission. So if you signed up in, say, Facebook, uber, uber now has your information.
In addition, as revenue from Facebook user data, in addition, questions remain about how Cambridge Analytics and potentially other third parties to use the information people thought that they only share with Facebook.
Cambridge analyst received information on potentially 87 million Facebook users was obtained the Cambridge academic University Alexander Kogan through the test. Since then, the company changed its policy on the fact that the developers and third parties may have access to both developers and third parties are not allowed to sell and to communicate with others.
But as the scandal of the Cambridge analyst example, it happened in the past, and may still. On Wednesday, Zuckerberg admitted their own data was sold to malicious third parties.
Zuckerberg and Facebook there are still many questions to answer. And dodging and answering what is not asked, will not help — especially when Facebook will not make the most of a comprehensive data policy the rule, not the exception.
In exchange with the energy and house Commerce Committee Chairman Frank Pallone on Wednesday, Zuckerberg refused to commit themselves to minimize, “to the extent possible, the collection and use of user data.” Zuckerberg said that it was “a complex issue which I think deserves more than a one-word answer.” He also deserves more than a “share with” option, Zuckerberg says.
Sourse: vox.com
