Africa has become a recent target market for many social media sites, as the continent looks to expand on the access to so-called open speech and communication. Twitter has aimed at setting up a headquarters in Africa, hoping to target netizens of Nigeria.
Twitter announced this week that it will be establishing its first African headquarters in the western country of Ghana in a bid to “improve and tailor” the platform’s services across the continent.
In a Monday blog post from Kayvon Beykpour and Uche Adegbite, who serve as Twitter’s Product Lead and Director of Product Management, respectively, the pair emphasized reasons as to why Ghana was chosen over other regions.
“Furthermore, Ghana’s recent appointment to host the Secretariat of the African Continental Free Trade Area aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa.”
Along with the announcement, Twitter has opened up work-from-home opportunities for Ghanaians interested in joining the future office, including for those wanting to work within the company’s engineering, marketing and communications departments.
Jack Dorsey, CEO of Twitter, took to his platform to confirm the company’s newfound presence in Africa, thanking Ghana for accepting their offer.
Nigeria is not out of the running to play host to competing social media platforms. In 2020, Facebook announced that it was considering opening a new office in Lagos, Nigeria, in the coming year. It would be the second Facebook office in Africa, with the first being established in Johannesburg, South Africa.