Reputation for any broker is one of the most important assets and at the same time one of the main goals for a blow from competitors. There are a great many ways of “black PR”, a lot depends on the financial capabilities and imagination of the customer. Working with reviews on the Internet remains one of the most popular: at relatively low cost you can quickly create the illusion of mass clients’ dissatisfaction.
Clarissa Apscott, Bytrend.com (bytrend.com) client service specialist, believes that when choosing a broker it is necessary to distinguish real reviews from fake ones since “dirty” technologies, unfortunately, are widespread and can negatively affect the correct choice of broker for trading. To do this you need to understand the algorithm of work of such specialists on the negative.
For these purposes, as a rule, a third-party copywriter is hired whose task is to find out on what popular rating sites the broker is located and post a certain number of negative reviews. Another area is the work directly with review sites but due to the too broad topics of such resources, trust in them in this case will be less than for specialized pages.
Strangely enough but the weak link here is the copywriter himself. Most of them work with a wide range of topics so there is simply not enough time to understand the intricacies of issues. After receiving the technical task such a “specialist”, at best, in general terms gets acquainted with the topic and gets to work. This approach immediately betrays. The negative of such authors is aimed more at emotions than at handling facts.
Bytrend experts say that the first thing that immediately catches your eye is the use of common phrases and the abuse of emotional constructs that sometimes slip into open insults. The specific of a typical user’s perception provides that such messages catch their eye more quickly than more informative texts. Plus a reader is immediately tuned to a certain wave and after this it is enough to throw a couple of evidence to form the desired opinion. As such “evidence” one can literally use numbers taken from the ceiling (hardly anyone will really delve into it), fake screenshots of transactions edited by Photoshop, quotes from imaginary conversations with managers or a support service. The basic principle here is the impossibility of verification and the creation of the illusion of credibility.
Quite often under such posts a discussion begins, unexpectedly another “victims of an unscrupulous broker” suddenly appears, who eagerly confirm the written negativity, without, however, providing any convincing and verifiable evidence. In this case, it is always interesting to look at the dates. It happens that at a half-dead forum, “interlocutors” start scribbling messages at intervals of five to ten minutes, while questions from the side are either ignored or allegations of bias are immediately raised.
Bytrend advises clients to pay attention to the text itself. A little work with a search engine can give very interesting results: the same text with minor variations can appear on different resources, at different times, and even denigrate different brokers. In addition the style of the copywriter of the middle hand is always recognizable. Excessively “sleek” texts or too demonstrative use of colloquial vocabulary in addition to ignorance of generally accepted terminology (trading is a specific area of activity), immediately signal the dubious value of such reviews.
