Łatwygang, Doda, Wersow, Robert Lewandowski are the most popular influencers in Poland. A new ranking of the most popular people on the Polish internet has just been published.
The next edition of the See Bloggers and Influtool ranking includes the most popular internet stars in several categories: Influencer, Public Figure, Athlete, Instagramer, Blogger, YouTuber and TikToker.
The most popular influencer in Poland is Łatwyogang, who has 3.4 million followers and a popularity rating of 188 million. Next on the podium are: Mili0nerka , Prawo Marcina and Wersow .
The top hundred also included those known to Bankier Friz readers, i.e. Karol Wiśniewski, creator of Ekipa listed on the WSE (and privately partner of Wersow) with 13 million fans, and Kanał Zero with 1.3 million fans.
See Bloggers
Doda is at the top of the Public Person ranking with 4.9 million fans. Behind her are Anna Lewandowska, YoungLeosia, Grzegorz Dolniak, Klaudia Halejcio, Julia Wieniawa, Martyna Wojciechowska, Roksana Węgiel, Blanka Stajkow, Sandra Kubicka.
The podium for the most popular Sportsperson of the Year is opened by Robert Lewandowski (72.3 million fans), right behind him are Iga Świątek and Sebastian Szymański.
Wersow reigns supreme on Instagram (3.6 million fans) . Right behind her are Natalia Tomczyk and Bartek Kubicki.
Stonerchef opens the Blogger of the Year list. In subsequent places are Gatita's Culinary Adventures, In Search, Anna Cooks and Moi-Mili.
The top of the Youtuber ranking was Książulo (1.9 million fans), followed by Konopskyy, Footgol TV, AJthePolishAmerican and Kapek.
For comparison, the most popular influencer in the world is MrBeast. Born in 1998, Donaldson is the owner of the most subscribed channel on YouTube with a total of over 372 million followers (as of 11.03.2025).
Influencers have taken the world of media and entertainment by storm
Internet creators have been an important part of the modern world for many years now. Internet advertising has largely gone to these people, so that in between showing their business or everyday life, they can praise the products and services of companies – and it sells great. That is why people previously known from film, theater, media or sports also often set up accounts on social media and sit down to the advertising cake. They advertise not only brand products (including, unfortunately, alcohol, which did not end well for many last year), but also create their own products, which sell great on the Internet and beyond.
Most of the participants in this ranking are known to younger Internet users, but it cannot be denied that the people included in this plebiscite are not only Internet entertainers, but also businessmen and often millionaires, earning huge amounts of money from their work.
How is the ranking created?
In the study conducted by Influtool for the year 2024, the following were taken into account:
factors: total followers, popularity in terms of the number of likes, shares
and comments, engagement calculated at the level of average values of interactions with a single
entry or the number of visits to the blog or other external channels of the creator.
In the case of creators originating from the internet (YouTube users, Instagramers, Tiktokers), the key factor was the engagement per post for the creator's leading channel.
For public figures, athletes and the key category of Influencer of the Year – “popularity”, which is the weighted average sum of likes, comments and shares across all of the creator's channels.
prepared by KWS
