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Instagram, a social network owned by billionaire Mark Zuckerberg, has launched a new app called Instants. It's important to understand that it's a service for sharing “disappearing” photos and videos.
Main theses:
- The goal of Mark Zuckerberg's team is to make communication more “lively” and casual again with the help of “honest” photos and videos.
- The functionality of the application is intentionally simplified.
Instants – what is known about it
Netizens immediately noticed that the new application largely duplicates the concept of Snapchat.
Android Police points out that Instants can be considered a “lite” platform for quick snapshots.
First of all, it involves a person taking a photo directly in the app's camera and sending it to friends without the ability to edit.
The key “trump card” of Instants is temporary content. Sent photos can be viewed only once, after which they disappear, and after 24 hours they become permanently unavailable.
In this way, Mark Zuckerberg's team aimed to bring back a more “lively” and casual communication with “honest” photos.
The functionality of the service is intentionally simplified. In particular, shooting is only available within the application, there are no filters or advanced editing tools, and sharing occurs mainly between friends or mutual followers.
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