All online resources have a specific page design to attract their target audience, taking into account their preferences. Website visitors are divided into several groups.
Pioneers (innovators) are a small (5%) and advanced group who quickly absorb information and stay abreast of new technologies. They regularly upgrade their computers, install the latest software, and typically have high-speed internet. This group favors avant-garde website designs that incorporate all current innovations. These are typically dynamically controlled websites using Flash animation. Such websites place high demands on computer specifications and connection lines. Users with older computers will not be able to view avant-garde websites. Avant-garde website design appeals to some, but can be irritating to others. On websites with certain themes, using an avant-garde style would be simply inappropriate. For example, using an avant-garde style in the design of an online store would lead to a sharp decline in profits. It might surprise visitors and make a lasting impression, but it would distract them from the products offered on the website.
70% of website visitors are the core group , which frequently purchases goods and services online. When choosing a computer and software, they are guided by necessity and financial feasibility. Representatives of the core group of visitors prefer a strict and restrained classic website design . The webpage has a columnar structure. A header with the company name, logo, and slogan is required. The design uses few graphics, and animation is absent or minimized. The site has convenient and clear navigation. The color scheme is usually neutral. The classic style embodies reliability and stability, therefore it is used for corporate websites of both large and small companies. All business websites are targeted at the core group of visitors.
Users with older computers and software prefer text-based website designs with minimal graphics. Text is the primary focus. Such websites load quickly and are compatible with various browsers. Text-based design is suitable for serious and responsible websites, such as scientific ones. However, it is quite difficult to create an attractive website design without using graphic design.
When creating a website, it's also important to consider the age of the target audience . The younger the intended website visitors, the brighter and more vibrant the design should be. Various special effects, fun graphics, and other bells and whistles will only attract a younger target audience. If the website is aimed at older people, it's best to avoid bright colors and special effects, as age-related changes in the visual system alter color perception and the associations evoked by color.
The predominance of female or male visitors should also be taken into account when developing a website design. It has already been proven that women and men perceive colors differently. Men prefer blue, while women prefer red. Among yellow and orange, men prefer yellow, while women prefer orange.
If you can't pinpoint your website's target audience , it's best to use a neutral design . A simple, neutral design will appeal to visitors of all ages, genders, social statuses, and education levels.
