Latino voters apparently dislike Trump. But will that translate to the ballot box in New Jersey?

New Jersey Gubernatorial Candidate Jack Ciattarelli Holds Campaign Rally Ahead Of November Election

Backers applaud as Jack Ciattarelli, the Republican candidate for governor in New Jersey, gives a speech at a well-known Latino eatery on October 23, 2025, located in Paterson, New Jersey. Ciattarelli is competing in a close contest with Democrat Mikie Sherrill.

ELIZABETH, New Jersey — When Donald Trump secured the presidency last November, he did so with levels of fresh backing from Latino voters throughout the nation that were previously unheard of. In bustling cities, modest towns, and residential communities nationwide, these constituents — including both newly registered, previously uninvolved voters and former Democrats frustrated with the established order — rallied to Trump and Republican contenders. The consequence: roughly an 11-point enhancement from Trump’s showing in 2020, which by itself was already a substantial triumph compared to 2016.

It marked a considerable shift in alignment that numerous Republicans had foreseen, and it had ultimately materialized. However, its endurance remained uncertain. A more favored Trump might utilize novel Latino backing for his fiscal, boundary, immigration, and societal initiatives to forge a resilient, multiethnic, working-class coalition for future Republicans. Conversely, he might dissipate it entirely by veering to extremes.

Republicans expressed optimism. Trump had successfully tapped into discontent not solely concerning the economy but also regarding Democratic principles, transforming it into sustained Republican allegiance.

“A surge in populism embodied by Donald Trump’s larger-than-life image sufficed to prompt numerous nonwhite voters to relinquish partisan loyalties spanning decades. Absent a major alteration in how these voters perceive the Democratic Party, they won’t revert,” cautioned Republican pollster Patrick Ruffini as recently as May.

However, by the summer, it became apparent that the latter scenario was unfolding. Impositions, DOGE instability, ongoing fiscal stagnation, and heightened immigration enforcement in major urban areas had eroded Trump’s approval ratings; his poll figures among Latino and Hispanic individuals had plummeted significantly — decreasing by 20 points according to one assessment.

“Trump deceived us,” one former Latino voter from the Democratic Party conveyed to me in May. “Individuals voted for one thing: the financial system. A thriving financial system. And these tariffs are escalating the costs of everything.”

The answer to the question of whether Latino voters have developed a distaste for Trump is, quite plainly, affirmative. However, that merely introduces a novel query: Has their mounting dissatisfaction with Trump’s second term spurred a renewed inclination toward the Democratic Party?

We’re presently on the brink of the inaugural genuine examination of this question: in mere days, voters in New Jersey will determine fresh leadership for their state. The Garden State serves as a testing ground: Roughly 16 percent of the electorate is Latino; the Democratic state has exhibited a Republican trend in the Trump period, nearly electing a GOP governor in 2021, and barely casting their ballots for Kamala Harris the previous year.

Contributing to that transformation was the steady shift of Black and Latino voters away from the Democratic Party. Furthermore, as witnessed nationwide since Trump’s initial term, the more working-class and varied a locale is, the greater the likelihood it has gravitated toward Trump.

Abundant indications suggest that this trend might reverse course this year: Trump isn’t on the ballot, his party is superintending a historically unpopular agenda that seems to single out and disturb Latino and Hispanic citizens more than most voters, and his recent converts aren’t necessarily excited to cast another Republican vote.

As we came across earlier this year, my associate Miles Bryan and I encountered numerous Latino voters who correspond to this pattern in New Jersey this month: the sort who voted for a Republican for the very first time last year, but don’t appear convinced about casting another this year.

“I’m uncertain what course of action to take currently. Both factions pledge one thing, and subsequently, they execute something dissimilar,” Aldo, a 71-year-old retired Hispanic gentleman and former Democrat, informed us recently. “The Democrats have been excessively veering to the left, leaning towards socialism…but Trump has ultimately deceived us.”

The prevailing sentiments among Trump-voting Latinos in New Jersey: disillusionment or steadfast devotion

It might be straightforward to dismiss the emotions of remorse, betrayal, or disenchantment that some Latino voters who sided with Trump the previous year might be experiencing currently — particularly if you’re an actively involved news consumer or a frequent voter.

Didn’t Trump assure the execution of mass expulsions and the institution of tariffs? Didn’t he conduct a considerably more overtly bigoted and offensive campaign the prior year, in contrast to the campaigns he had waged before?

However, posing those inquiries to these voters implies that they misunderstand the central matter. The Latino voters with whom we engaged across New Jersey either did not accept that Trump would pursue his most radical proposals, did not foresee what his theoretical policies would genuinely resemble in practice, or, more commonly, simply lacked awareness of Trump’s intended actions.

Politics did not — and still does not — define their identities or assume a pivotal role in their everyday affairs. However, they conveyed to us that they aligned with Trump due to their frustration with the existing circumstances, discontent with the elevated cost of commodities, apprehension concerning heightened immigration and crime, and dissatisfaction with Democratic leadership during the Biden tenure.

“The initial error the Democrats committed was to liberalize the borders and forfeit authority over who was entering the country. Had Biden not liberalized the borders, then we wouldn’t be compelled to contend with ICE,” one infrequent voter named Leo, a resident of Elizabeth for two decades, a city adjacent to Newark, and a retiree, informed us. “Furthermore, the Democrats relinquished command over prices. Biden simply permitted prices to spiral. The same situation persists currently with Trump. He hasn’t accomplished anything.”

These voters anticipated a decrease in prices and an increase in life’s affordability. That expectation hasn’t materialized. They anticipated that the border would be regulated, and immigration enforcement would target perilous criminals, those implicated in violent offenses or participating in drug trafficking. Instead, ordinary families are being separated, and racial profiling appears to be intensifying. They entertained the prospect that Trump would unify and rejuvenate the nation following a sense of stagnation during the Biden era. Conversely, several of his former advocates believe he is contributing more to division than previously.

“I am displeased with what he is inflicting upon my community. As the head of state, he ought to be unifying the nation, not dividing it,” Aldo communicated to us, as he awaited a portion of fish tacos in Elizabeth. “When I observed him the previous year, I detected strength, and I entertained the thought that he could direct us onto the correct trajectory. … He possessed several commendable fiscal concepts; he suggested curbing immigration. However, he subsequently initiated these deportations. When you’re deporting individuals, you’re segmenting the community. … You’re deporting individuals I am acquainted with.”

Those dynamics render their present perspectives on politics, their state’s gubernatorial election, and Trump specifically somewhat more intricate.

One could categorize the Trump-voting Latinos with whom we engaged into two groups.

The initial division encompasses individuals such as Aldo and Leo — those who are disenchanted with his execution of his responsibilities, and who assumed a chance on Trump or resolved they were weary of the established order to the extent that they diverged from the Democrats.

Another such voter, an Ecuadorian-American truck operator named Carlos, characterized his vote for Trump the prior year as “the most regrettable blunder” he has committed in his political involvement. He is a consistent voter — he had voted for Democrats previously and informed us of his intentions to rejoin the party in the forthcoming week’s election.

“I did not anticipate that all of this would materialize,” Carlos disclosed to us. “We desired a Trump government [to enact] alteration. … That is the rationale behind my vote for him: on account of his declaration that he intended to eliminate all individuals, offenders, every person who arrived in this country and perpetrates adverse actions. I was incensed by that: you are compelled to depart. However, he is detaining innocent individuals, fracturing families, abandoning children. That evokes my frustration.”

Ciattarelli speaks into a microphone at a restaurant, with people in the background

Jack Ciattarelli, the Republican nominee for New Jersey governor, addresses followers at a Paterson, New Jersey eatery.

The subsequent division encompasses those Latino voters who endorsed Trump and remain contented with him but are fundamentally Trump adherents — not recent Republican converts. They do not attribute culpability to him for the prevailing fiscal deceleration and are pleased with his various stances on immigration and law enforcement.

These voters abstained from engaging with us officially, but they disseminated analogous notions: They were not necessarily cognizant of the existence of a statewide election, they were unfamiliar with the identity of Jack Ciattarelli, the Republican nominee for governor, or whether they would participate in voting, but they persisted in their allegiance to Trump.

The examination now confronted by Democrats — and Republicans

Perils invariably accompany the endeavor to leverage an off-cycle contest to extrapolate national patterns — the majority of voters do not necessarily allocate their focus, despite the hundreds of millions of dollars being dispensed and the workforce being deployed to engage with voters. Nevertheless, concerning Latino voters at a minimum, there may be some validation of anecdotal and national prevailing trends.

At the very least, the survey statistics correlate with a significant proportion of this firsthand evidence. On a national scale, Trump has undergone a diminution in his approval scores and a waning of backing, even among Hispanic Republicans. The latest AP-NORC survey of Hispanics exemplifies this point: merely 25 percent of Latino and Hispanic citizens hold a favorable perception of him, a decrease from the 44 percent who held a favorable perception immediately prior to his inauguration — representing a decline of nearly 20 points.

That figure incorporates Hispanic Republicans: immediately prior to the election, approximately 83 percent of Latino Republicans viewed Trump favorably; almost a year afterward, that proportion has diminished to 66 percent. The identical tracking poll unveiled a double-digit abatement in his approval grades with these voters over the preceding six months — spurred by discontent with economic and immigration strategies. For them, the expenses of commonplace commodities and housing constitute the foremost stressors, surpassing the average for white and Black adults who were surveyed.

While surveying of New Jersey Latinos is relatively limited, the constrained data implies a familiar dynamic: faltering zeal and assistance for the Democrat in the gubernatorial competition, Rep. Mikie Sherrill, but simultaneously constrained backing for Ciattarelli, her adversary. Roughly 53 percent of these voters expressed their intention to endorse Sherrill, whereas 32 percent would endorse Ciattarelli, in accordance with an October Fox News survey. Those figures are on the inferior end of what might be anticipated for both candidates — conventional sagacity has traditionally held that Democratic candidates typically garner approximately 60 percent of Latino support, while Trump has been capable of routinely securing closer to 40 percent of their support.

Ciattarelli has encountered this predicament before — in his near-triumph in the 2021 contest against the incumbent governor, Phil Murphy, his performance was most forceful in wealthier, suburban, college-educated, and white regions of the state; Trump, meanwhile, fared better in working-class and varied vicinities with a greater proportion of Latino voters. Given that trend, it appears tenable that Ciattarelli would confront a comparable challenge with an unpopular Republican president occupying the White House.

Nevertheless, this scenario also raises alarm signals for the Democratic contingent: numerous Latino voters with whom we engaged in the state did not exhibit substantial awareness, excitement, or endorsement of the Democratic Party’s brand more generally. Their aversion to Trump and mistrust of Republicans did not signify that they were discovering fresh optimism in Democrats — or even in Sherrill herself.

Source: vox.com

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