Polish consumers are choosing technological solutions that speed up shopping, according to a study by the financial technology platform Adyen. Sixty-three percent of respondents indicated they use self-checkout machines, and 33 percent use mobile terminals placed in stores.
According to the latest report “Adyen Index: Retail Report 2025”, convenience, speed and smoothness of the shopping process are today the basic criteria that customers take into account when going shopping.
According to the study, as many as 63% of Poles use self-checkout machines, and over 33% pay for their purchases directly on mobile terminals, which store owners set up on the sales floor. Meanwhile, company apps, used to collect loyalty points and speed up the shopping process, are chosen by over 37% of surveyed customers.
As Matouš Michněvič, Country Manager for CEE at Adyen, pointed out, consumers today expect a seamless, intuitive shopping experience, regardless of whether they're buying in a physical store, online, or via an app. He believes that “investments in unified commerce (a modern retail model that integrates all sales channels into a single platform) and the development of self-service are becoming a requirement, not an option.”
However, the study showed that only 9% of consumers use so-called technological innovations, such as virtual fitting rooms.
“Immersive technologies (allowing, for example, the superimposition of digital elements onto real-world environments) are still waiting for their chance, especially since only 24% of companies declare investments in VR (virtual reality) or AR (augmented reality),” Michněvič explained. However, he said that younger age groups (18-34) are more likely to test such innovations.
Research findings also indicate that Poles increasingly expect their shopping experience to be tailored to their individual needs: as many as 42% of respondents say they are more likely to choose brands that remember their previous choices and preferences. And over 23% expect promotions and discounts tailored to their shopping preferences and transaction history. In turn, one in three respondents (34%) would like to make in-store shopping more engaging – for example, by introducing augmented reality elements, dedicated relaxation zones, or organizing on-site events. Nearly one in four consumers (23%) want access to real-time inventory information before visiting a store or finalizing an online purchase, which shortens and simplifies the entire shopping process.
The Adyen Index: Retail Report 2025 study was conducted between February 26 and March 12 of this year among 41,000 consumers and 14,000 retailers across various countries. In Poland, the study covered 1,001 consumers and 500 businesses.
Adyen is a modern financial technology platform that collaborates with companies such as Notino, Żabka, Uber, H&M, and Microsoft. (PAP)
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