It is with great satisfaction that we present to you the sixteenth edition of the prestigious Złoty Bankier 2025 ranking. For many years now, Bankier.pl, in close cooperation with “Puls Biznesu”, has been proudly continuing this key initiative aimed at identifying the leaders of the Polish banking sector. Our unwavering goal is to indicate those financial institutions that stand out with the highest quality of service, offer the best products and set standards against the competition.
The year 2025 is not only another year of our presence in the dynamically changing financial market, but also a significant expansion of our ranking with new, important areas. We are happy to announce the premiere of the “Premium Account” category , dedicated to wealthier customers and responding to their growing expectations. This year's edition also sees the debut of the ” Product/service with a mission ” category, aimed at honoring those banking solutions and ideas that, in addition to excellent quality and functionality, significantly contribute to the implementation of important social, environmental or educational goals. We believe that these new categories reflect current trends and customer needs even better.
However, this does not exhaust the novelties in this year's edition of the Golden Banker. We have also prepared a special report for you dedicated to tokenization in the Polish banking sector . In this unique study, we will examine the approach of banks to this innovative technology, their implementation plans in the coming years and potential cooperation with fintech companies in this area.
In addition, as part of the 2025 Golden Banker ranking, we would like to pay special attention to the issue of cybersecurity , which is becoming a key element of the functioning of the financial sector. We are proud to present a new category – ” Golden Shield of Cybersecurity “. In this unique category, we will select a bank that is a market benchmark in the field of cybersecurity, assessing both the level of cyber hygiene of their Internet domains, as well as internal processes, procedures and competences. In this way, we want to promote good practices and build a positive narrative around banks' activities for the safety of customers.
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Today cards and documents, in the future shares and złoty. Why do banks and customers need tokenization?
In addition to the aforementioned novelties, key product categories such as personal accounts, children's accounts, mortgages and cash loans will traditionally be assessed. There will also be an analysis of banks' activity in social media , where this year we will focus on examining the communication of “smart” solutions. The assessment of multi-channel customer service quality will also be continued, carried out by Minds&Roses through a “mystery shopper” study in the largest domestic banks. As part of this study, branches, hotlines, chats, electronic and traditional correspondence, as well as websites and mobile applications will be assessed. Golden Bankers will be awarded in subcategories such as service at the branch, on the hotline, on the chat and in the application , to appreciate teams that achieve the highest level of service quality.
We invite you to read our publications, which contain detailed information about this year's edition of the Złoty Bankier ranking, results in all categories and the methodology for examining multi-channel service quality. We hope that the sixteenth edition of Złoty Bankier, with its new categories, tokenization report and emphasis on cybersecurity, will provide you with valuable information and deepen your understanding of the dynamically changing Polish banking sector.
Meet the winners in each category:
1. Personal account
2. Account for a child
3. Mortgage loan
4. Cash loan
5. Premium account
6. A product with a mission
7. Social media
