A study conducted by research firm Park Associates found that password piracy and sharing cost streaming services approximately $9.1 billion in losses for 2019. The firm estimated losses soar to $12.5 billion by 2024, unless features are implemented to curb lax password-sharing policies.
From this week on, Netflix account owners may be greeted with a new sign-in pop-up asking them to verify their identity via SMS, or emailed verification code.
While Netflix has been exploring ways to curb password sharing for years, a representative for the leading on-demand streaming service stressed the importance of maintaining account security for customers.
“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a company spokesperson for the streaming service told Reuters this week.
Netflix presently offers basic ($8.99), standard ($13.99) and premium ($17.99) packages.
It’s worth noting that users are able to skip the new prompt and verify their identity at a later time. It is unclear how many skips are allowed, or if skips will eventually lock a user out of the Netflix account.
Sourse: sputniknews.com
