4:52In this archived photograph from Nov. 7, 2020, backers of President Donald Trump rally in front of the Clark County Election Department in North Las Vegas.Ethan Miller/Getty Images, FILE
The LIBRE Initiative, a not-for-profit organization partly backed by the Koch family's right-leaning political structure, is introducing a seven-figure national effort to connect with Latino voters leading up to the nation's 250th anniversary.
The initiative, rolled out alongside Americans for Prosperity, another organization within the Koch network, seeks to cultivate a bond between Latinos and what the group termed the nation's "foundational tenets," Daniel Garza, the executive director of the free-market association, communicated to ABC News.
In this archived photograph from Nov. 7, 2020, backers of President Donald Trump rally in front of the Clark County Election Department in North Las Vegas.Ethan Miller/Getty Images, FILE
Garza anticipates the endeavor will assist Latinos in recognizing their place within the narrative of the United States and its origins, while also adopting the group's perspective on constrained government and the principles of the free market.
"By involving Latinos with regard to these values, we enlarge our following," Garza stated. "And we reinforce our image, allowing individuals to understand the connection: What are the fundamental policies, considering they are anchored in American ideals, and who are the advocates championing them?"
The multiyear "One Small Step" campaign will feature gatherings nationwide, arranged by LIBRE's local divisions, encompassing paid media campaigns on broadcast television and YouTube, citizenship education, and other communal activities.
For several decades, LIBRE and similar conservative factions have endeavored to draw Latino voters towards Republican candidates and platforms, often in proximity to elections or specific concerns or legislative matters.
In 2024, President Donald Trump garnered nearly an equal number of Hispanic voters as Vice President Kamala Harris in the presidential contest, securing 48% of their ballots. This represented a 12-point gain relative to his 2020 showing against Joe Biden – a progression that Republicans aim to solidify and establish as a fresh benchmark with this influential and diverse constituency.
President Donald Trump speaks during a cabinet meeting at the White House, Oct. 9, 2025, in Washington.Evan Vucci/AP
Certain Democratic political consultants, who noted Harris' underperformance amongst Hispanic voters, have contended that Trump's popularity with this demographic might not extend to Republicans in forthcoming off-year and midterm elections.
A recent survey by The New York Times involving registered voters revealed that approximately 26% of Hispanic voters approved of Trump's execution of his duties, with 69% disapproving.
The survey likewise determined that 52% of all voters expressed disapproval regarding his handling of immigration, including 75% of Hispanic voters. The president's deportation and immigration enforcement agenda, which includes the deployment of ICE personnel into several major metropolitan areas, has provoked resistance in certain segments of the Latino populace.
Trump has further received varied evaluations on his stewardship of the economic landscape, which was a principal concern for Latino voters and the broader American public last year. According to The New York Times, 44% of voters endorse Trump's handling of the economy, whereas 53% express disapproval.
Roughly 45% of respondents voiced the opinion that Trump has worsened the economy since assuming his position, contrasted with 32% who believe it has improved, and 20% who maintain it has remained relatively unchanged.
In this Oct. 10, 2022, file photo, a man with a Latinos for America t-shirt attends a campaign event for Republican congressional candidate Monica De La Cruz and Representative Mayra Flores, who is running for reelection, at the University Drafthouse in McAllen, Texas.Allison Dinner/AFP via Getty Images, FILE
Amidst a period of pronounced political divide within the nation, the fresh initiative may enable conservatives to disseminate their message to voters at a more approachable tone than the common political discussion, and also empower LIBRE to advocate for the legislative accomplishments incorporated in Republicans' substantial revisions to the tax regulations implemented earlier in the year.
"This is a shared foundation. This is aimed at uniting individuals, and harmonizing Americans," Garza commented regarding the campaign's central ideas. "These constitute principles we all defend."
Sourse: abcnews.go.com
