Most Ukrainians buy new smartphones every 4–5 years – survey

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More than half of Ukrainians change their gadget every 4-5 years. 33% of respondents use a laptop most often, besides a smartphone.

As Delo.ua writes, this is evidenced by a Rakuten Viber survey.

How often do people buy a phone?

The survey results showed that 55% of Ukrainians buy a new phone once every 4-5 years. At the same time, a quarter of those surveyed ( 27% ) do not buy phones themselves – they usually receive them as a gift.

To the question “How often do you buy a new phone?” the answers were distributed as follows:

  • Once every 4-5 years — 55% ;
  • I don't buy phones myself – they usually give them away – 27% ;
  • Once every 2-4 years — 17% ;
  • I update with the release of a new model — once every 1-1.5 years — 1% .

What gadgets do they use?

Ukrainians also told what gadgets they use most often, besides their phone. 33% of respondents most often use a laptop, another 15% – a computer. While a third of those surveyed ( 30% ) do not have other gadgets and use only their phone.

The answers to the question “Besides your phone, what gadget do you use most often?” were distributed as follows:

  • Laptop — 33% ;
  • I only use my phone, no other gadgets — 29% ;
  • Computer — 16% ;
  • Tablet — 14% ;
  • Smartwatch — 5% ;
  • Other – 3% .

About the survey

About 40 thousand users took part in the survey on the official Rakuten Viber Ukraine channel.

The study was conducted through an anonymous online survey. The key age group is 34-45 years old, with over 50% of respondents under the age of 45.

Recall that about 40% of surveyed Ukrainians spend about 4-6 hours a day on chats, calls, and other smartphone activity.

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