In July, Allegro had 22.38 million users (Real Users) on all devices, according to a study by Mediapanel, the Polish Internet Research.
The authors of the report state that the Mediapanel study from July 2025 is carried out using the JAR Flex method, which makes online measurement independent of the market situation related to the lack of support for Third-Party Cookies in some web browsers.
Due to the implementation of JAR Flex, it is not recommended to compare results from the periods before and after the change.
Allegro’s reach, i.e. the percentage share of real users visiting a given media channel in the population of all Internet users, was 75.31 in July.
ATS, i.e. the average time that real users spend on a given media channel, was 1 hour, 23 minutes, and 40 seconds in July.
On mobile devices, the number of users was 20.2 million, reach was 67.97%, and ATS was 1 hour 02 minutes 43 seconds.
The Allegro app, according to audited results (measured on scripted media channels), had 8.8 million users, a reach of 29.62 percent, and an ATS of 1 hour, 54 minutes, and 20 seconds. (PAP Biznes)
map/ ana/
