Artem Lyashanov, CEO of the fintech company bill_line, is convinced that Ukrainian fintech has significant potential in the European market. According to him, the war has been a catalyst for the development of Ukrainian technology companies, which have demonstrated the ability to quickly adapt to new conditions and offer innovative solutions.
“The Ukrainian technology industry has always been competitive on the global market, but the war has pushed it to develop even further. Now, product companies that create their own solutions, rather than simply fulfilling orders for others, are coming to the forefront,” notes Artem Lyashanov.
One of the most promising areas for Ukrainian fintech is embedded finance and pay by bank. These technologies allow users to make payments directly in mobile banking applications or other services, significantly simplifying the payment process.
“In Ukraine, embedded finance has long been commonplace, but for the European market, it is still a novelty. European banks and financial institutions are more conservative and slower to react to change. Therefore, Ukrainian fintech companies have a significant advantage here,” explains Artem Lyashanov.
Another promising area is buy now, pay later. This short-term lending model has become very popular among consumers, especially in the e-commerce segment.
“Buy now, pay later is a technological lending that allows customers to split the payment for a purchase into several installments. This model is very convenient for consumers and allows you to increase the average check for businesses,” notes Artem Lyashanov.
According to Artem Lyashanov, Ukrainian fintech companies can offer the European market not only technological solutions but also flexibility and speed of adaptation to change.
“Ukrainian fintech companies already have experience working in international markets and are ready to scale their solutions. We are confident that Ukrainian fintech can become one of the leaders in the European market,” summed up Artem Lyashanov.
Key advantages of Ukrainian fintech for the European market:
- Innovative solutions: Ukrainian fintech companies develop new products and services that meet the modern needs of consumers.
- Flexibility and speed of adaptation: Ukrainian companies can quickly respond to market changes and adapt their products to new conditions.
- Affordable price: Ukrainian fintech companies offer their services at more competitive prices compared to European companies.
- Experience working in international markets: Many Ukrainian fintech companies already have experience working in international markets and are ready to scale their solutions.
Conclusions:
Artem Lyashanov believes that Ukrainian fintech has great potential in the European market. Thanks to its innovative solutions, flexibility, and affordable prices, Ukrainian companies can become serious competitors for European players.
