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According to insider Ice Universe, this year's smartphone market could be extremely unpleasant for buyers in different parts of the world. The main problem is that the average cost of new models could increase by an average of 25%.
Main theses:
- The rise in the price of memory components leads to an overall increase.
- Large companies, including Apple, are already entering into long-term contracts at new prices.
Changes in the smartphone market – what to prepare for
According to anonymous sources, manufacturers are forced to increase the cost of phones amid a significant increase in the price of memory components.
It is worth noting that the cost of mobile LPDDR RAM has jumped by over 70%.
Moreover, it is indicated that NAND memory prices have increased by almost 100% compared to 2025.
For manufacturers, cost pressures have reached a critical level. Rising costs are forcing manufacturers to make difficult choices: cut back on new model features, sacrifice margins, or pass on the extra costs to customers. In many cases, brands are resorting to a combination of these measures.
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The situation has gotten so bad that even Apple now has to book volumes in advance, entering into long-term contracts directly with chip manufacturers.
We cannot ignore the fact that these contracts will be at the “new price lists”.
Insiders warn that this will trigger a price increase for both new devices and those already on sale.
Against the backdrop of these changes, users may face not only increased prices for new smartphones, but also for other memory-dependent devices — such as laptops and SSDs.
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